About Ecommerce Cure

Who writes this

[Replace this paragraph with your background.] Two to three paragraphs, first person, specific. Google's helpful-content and E-E-A-T guidance rewards demonstrated first-hand experience, and buyers evaluating a consultant want the same thing. Name the roles you've held, the scale of the brands you've operated, and the categories you know best.

[Replace this paragraph with proof.] Concrete, verifiable specifics beat adjectives. "Ran the P&L for a $12M supplement brand for three years" is worth more than "seasoned ecommerce leader." If you can name clients you have written permission to name, name them here rather than only on the homepage.

How the work runs

Every engagement starts with a diagnostic rather than a proposal. The reason is straightforward: most ecommerce problems present as one symptom and originate somewhere else. A stalled conversion rate is frequently a merchandising or traffic-mix problem. Rising CAC is frequently a retention problem. Prescribing before diagnosing is how brands end up paying for the wrong fix.

The unit of analysis is contribution margin, not revenue and not conversion rate in isolation. A test that lifts CVR while attracting low-AOV, high-return customers is not a win, and a channel that reports strong ROAS can still be destroying profit once you load its true variable costs. Everything published on the blog works from that same lens, usually with the arithmetic shown.

Operating principles

• Diagnose before prescribing. The presenting symptom is rarely the root cause.
• Contribution margin over vanity metrics. Revenue growth that shrinks profit is not growth.
• Show the math. If a recommendation can't be defended arithmetically, it's an opinion.
• Ranges over point estimates. A forecast without an error band pretends to precision nobody has.
• Say what the data doesn't support. Including when it doesn't support the engagement.

Free tools

Four calculators are available with no signup, no email capture, and no upsell — the ecommerce P&L calculator, the customer LTV estimator, the discount margin stress test, and the forecast confidence check. They're genuinely free because a brand that can model its own P&L is a better client than one that can't.

Get in touch

The fastest way to start is the free audit: send a URL and get a written diagnosis of the top three opportunities within 48 hours, before any money changes hands.