Services

Three core practices, one operating system for your ecommerce P&L

Each engagement is built to stand alone — but together they form a complete operating system that compounds margin instead of just compounding revenue. We work with DTC brands and mid-market operators from $1M to $200M+ in annual revenue.

+34%
Avg. CVR lift on engagement
$2.1M
Revenue recovered last quarter
48hrs
From URL to written diagnosis
$1M–$200M
Brand revenue range we serve
01
Diagnose & fix the funnel

CRO & conversion audits

A full diagnosis of where your funnel is leaking — landing page to checkout — followed by a prioritized roadmap of experiments with projected revenue impact. We don't run "best practice" tests. We run tests that ladder to a thesis about why your specific funnel underperforms.

What you get

Full funnel decompositionSessions → PDP → ATC → Checkout → Purchase, segmented by channel, device, and entry-page type. Cohort-aware.
Prioritized test backlog20–30 hypothesis-driven tests scored with effort, expected lift, win probability, and projected annual contribution dollars.
A/B test design & executionPower-calculated tests with pre-registered MDEs, clear primary metrics, and falsifying conditions. We run the tests or hand them off to your team.
Category benchmarkYour CVR by entry-page type and channel benchmarked against your specific category — not a generic "DTC average."
Quarterly readoutWhat we tested, what we learned, and what the validated lift looks like in net contribution dollars (not just CVR points).

Engagement details

Typical timeline90 days
Team commitmentSenior consultant + analyst
Best fit$1M–$50M brands
Ideal triggerStalled CVR, scaling traffic
FormatProject or 90-day sprint
"The audit paid for itself before we signed the retainer. They found $400K in annualized revenue sitting in checkout friction we hadn't even noticed."
Marcus K. · Director of Growth, Home Goods Co.
WEEK 1
Funnel decomposition
Full audit of sessions, CVR, and AOV by segment. Identify the real fault line — not the one the dashboard shows.
WEEK 2–3
Hypothesis design
Build 1–3 funnel theses defended by data. Map the family of tests that would falsify or validate each.
WEEK 4–10
Run the program
Power-calculated A/B tests, properly held holdouts, weekly status, and disciplined kill criteria.
WEEK 11–12
Validate & ship
Holdout validation of cumulative lift. Written readout in contribution dollars. Roadmap for next quarter.
02
Build the operating model

P&L strategy & forecasting

We rebuild your ecommerce P&L from the ground up — proper driver-based forecasting, contribution-margin analysis, and a model your team can run in weekly business reviews. The output is a single ranked operating agenda, not three competing ones.

What you get

Driver-based P&L modelSessions × CVR × AOV at the channel level, mapped to contribution margin and operating income. In a sheet your team owns.
3-scenario forecastPlan / upside / downside with documented assumptions per driver. Reforecastable in 10 minutes when reality changes.
Lever sensitivity rankingAnnual contribution-dollar impact per percent move on each lever — CVR, AOV, returns, discounts, COGS, CAC. The strategic priority list.
Weekly KPI cadenceSix numbers, every Monday: sessions, CVR, AOV, discount take, paid spend, MER. The minimum viable operating dashboard.
Channel profitability breakdownContribution margin by channel including incremental CAC and CAC payback, not just blended ROAS.
Gross-to-net waterfallMonthly artifact tracking margin compression by line — discounts, returns, fulfillment — with year-over-year drift detection.

Engagement details

Typical timeline6–10 weeks
Team commitmentSenior consultant + financial analyst
Best fit$5M–$200M brands
Ideal triggerMargin pressure, weak forecasts
FormatProject or strategic sprint
"I've worked with agencies that optimized for clicks. Ecommerce Cure optimizes for margin. That difference shows up every single month in our P&L."
Julia P. · Founder, Beauty Brand ($12M DTC)
WEEK 1–2
Audit & rebuild
Reorganize the existing P&L around the contribution-margin tree. Separate variable from fixed. Identify gaps.
WEEK 3–5
Driver model
Build the bottom-up model — channel-level drivers, elasticity assumptions, three scenarios.
WEEK 6–7
Sensitivity ranking
Quantify lever leverage in annual contribution dollars. Produce the strategic operating agenda.
WEEK 8+
Operating cadence
Train the team on the weekly, monthly, and quarterly cadences. Hand off the model with documentation.
03
Embedded operator

Full-service growth retainer

A senior ecommerce operator embedded with your team. We own the strategy, the analytics, the testing program, and the weekly P&L read-out. You get Director-level thinking without the Director overhead — or the agency churn.

What you get

One senior consultant — not a junior teamThe same senior operator on your account every week. No rotating account managers, no junior strategists running point.
Weekly performance reviewLive in your weekly business meeting. We bring the dashboard, the variance commentary, and the next week's priorities.
Full analytics stack ownershipGA4, Klaviyo, Triple Whale, Northbeam, custom data warehouse — we own setup, hygiene, and ongoing accuracy.
Ongoing A/B test programHypothesis-driven, power-calculated, with a real prioritization process. Quarterly thesis reviews.
Paid media oversightWe don't run media. We hold it accountable. Incremental CAC, contribution-margin payback, channel-level efficiency.
Monthly board-ready P&LVariance commentary by lever, scenario reforecast, ranked agenda for next month. The artifact your CFO actually wants.

Engagement details

Typical timeline6–12+ months
Team commitmentDedicated senior consultant
Best fit$10M–$200M brands
Ideal triggerNo senior in-seat operator
FormatMonthly retainer
"Working with Ecommerce Cure was like getting a senior operator without the recruiting cost. They ran our weekly business review for nine months and our contribution margin is up 6 points."
Sarah R. · VP Ecommerce, DTC Apparel Brand

Engagement options

Why we're different

Most ecommerce agencies optimize for the metric that's easiest to claim credit for. CRO agencies optimize for conversion rate in isolation. Media agencies optimize for ROAS without checking what it cost to earn it. Strategy consultants build decks instead of models.

We optimize for contribution margin — the only metric that actually correlates with whether your business is healthier than it was last quarter. Every test we run, every model we build, every dashboard we ship is judged on whether it moved that number.

That framing changes everything: which tests we propose, which channels we recommend cutting, how we report results, and what we tell you when you're about to make a decision that looks good on the dashboard but bad in the P&L.

Most consultancies
Ecommerce Cure
Optimize for CVR or ROAS in isolation
Optimize for contribution margin
Best-practice test list
Hypothesis-driven program
Top-down forecasts (last year + 20%)
Driver-based, three-scenario models
Junior team running execution
One senior operator, end-to-end
Slide decks for monthly reviews
Working models, written narratives
Claimed ROI in revenue dollars
Validated lift in contribution dollars

Common questions

How is this different from a CRO agency? +
Most CRO agencies optimize for conversion rate in isolation and call wins on a 5% lift in CVR. We optimize for contribution margin — meaning every test we run is evaluated on its impact to net revenue, gross profit, and contribution dollars, not just CVR. A higher CVR that brings in low-AOV, high-return customers isn't a win for us.
What size brands do you work with? +
DTC brands doing $1M–$50M in annual revenue and mid-market ecommerce operators up to $200M+. The problems are similar — the scale of the solutions differs. Our free 48-hour audit is open to any brand regardless of size.
Project, retainer, or one-time audit? +
All three. Free 48-hour audits for any brand. 90-day project sprints for focused, time-boxed engagements (CRO program, P&L rebuild, operating-cadence reset). Monthly retainers for ongoing embedded support. Most engagements start as a project and evolve into a retainer once the operating cadence is in place.
What platforms do you support? +
Primarily Shopify and Shopify Plus, but our P&L and strategy work is platform-agnostic. We've worked across BigCommerce, Magento, and custom platforms. Analytics stacks vary by client — GA4, Klaviyo, Triple Whale, Northbeam, custom warehouses are all in our toolbox.
Do you run paid media or just oversee it? +
We don't run paid media. We hold it accountable. Most of our retainer clients have an in-house media buyer or a paid agency, and our role is to set the right efficiency targets (incremental CAC, contribution-margin payback) and challenge the reported metrics. If you need a media buyer, we'll refer you to one of the operators we trust.
What's the free audit really? +
Send us your URL and read access to your analytics. In 48 hours we send back a written 3–5 page brief with your top 3 revenue and margin opportunities, benchmarked against category averages. No slides, no upsell call. If you want to talk after reading it, we'll talk. If you don't, the brief is yours to keep.
How quickly do engagements start? +
Free audit turnaround is 48 hours. Paid engagements typically start within 1–2 weeks of contract signing. Retainer slots are limited (we cap our active retainer count to maintain quality) — we'll tell you upfront if there's a wait.
Get started

Send us your URL.
We'll send back the diagnosis.

Forty-eight hours from now you'll have a written breakdown of your top 3 revenue and margin opportunities — based on your real numbers, not a model. No commitment. No upsell call.

Book a free audit →