Ecommerce Consulting

Your store has
the symptoms.
We have the cure.

CRO audits, P&L strategy, and full-service growth consulting for DTC brands and mid-market ecommerce operators who are done guessing.

Book your free audit → Try the P&L calculator
+34%
avg. CVR lift
$2.1M
revenue recovered last quarter
48hrs
avg. time to first insight
CRO Audits Conversion Rate Optimization P&L Strategy A/B Testing Ecommerce Analytics Growth Strategy Funnel Optimization Margin Recovery DTC Consulting Shopify Optimization CAC Reduction AOV Growth CRO Audits Conversion Rate Optimization P&L Strategy A/B Testing Ecommerce Analytics Growth Strategy Funnel Optimization Margin Recovery DTC Consulting Shopify Optimization CAC Reduction AOV Growth
The diagnosis

Most ecommerce
brands are leaving
money on the table

Traffic costs more. Margins are tighter. Everyone's guessing. The brands that win aren't spending more — they're operating with more precision. That's what we help you build.

See how we work →
📉 Conversion rate hasn't moved in months despite new traffic campaigns 💸 Paid media CAC keeps climbing but ROAS tells an incomplete story 📊 You have P&L data but no clear framework to know which lever to pull 🔄 Returns and discounts are quietly compressing your margins month over month 🎯 A/B tests keep running but there's no strategic program behind them 🔮 Forecasts are guesses, not driver-based models you can actually defend

What we
actually do

Three core practices, built to work together. Each one can be engaged standalone — but together they compound into a complete operating system for your ecommerce P&L.
01
🔬
CRO & Conversion Audits
We diagnose exactly where your funnel is leaking — from landing page to checkout — and build a prioritized roadmap of experiments with projected revenue impact.
Full funnel heatmap & session analysis
Prioritized test backlog with effort/impact scores
A/B test design, execution & read-out
CVR benchmark vs. your category
02
📐
P&L Strategy & Forecasting
We build your ecommerce P&L from the ground up — proper driver-based forecasting, contribution margin analysis, and a model you can actually run in weekly business reviews.
Driver-based P&L model (contribution margin focus)
3-scenario forecast with assumption documentation
Weekly KPI operating cadence
Channel-level profitability breakdown
03
🚀
Full-Service Growth Retainer
Embedded as your senior ecommerce operator. We own the strategy, the analytics, the testing program, and the weekly P&L read-out. You get Director-level thinking without the Director overhead.
Dedicated senior consultant (not a junior team)
Weekly performance reviews & optimization
Full analytics stack setup & ownership
Ongoing A/B testing program management
Free resource

The Ecommerce P&L
Calculator

Model revenue, contribution margin, CAC, and ROAS in real time. Use a scenario preset, refine the numbers, and download a branded PDF report. No email required — just use it.

⚡
Scenario presets
Start from a $1M, $10M, or $50M brand template — then dial in your actual numbers.
📊
Real-time P&L
Full P&L with contribution margin, CAC payback, and a margin waterfall.
↓
Branded PDF report
One click to export a clean, shareable PDF for your team or stakeholders.
Open the calculator → No login · No email · Free forever

How we
work

No retainers before results. Every engagement starts with an audit so you know exactly what's broken before you commit to fixing it.
1
Free Audit
We spend 48 hours in your analytics, your P&L, and your funnel. You get a written diagnosis of your top 3 opportunities before any money changes hands.
2
Prioritized Roadmap
We build a 90-day execution plan ranked by revenue impact. Every item has an estimated lift, effort score, and owner assigned.
3
Execute & Test
We run the experiments, build the models, and operate the cadences. You stay informed without getting buried in the work.
4
Scale What Works
Winners get scaled. Losers get documented and replaced. The program compounds monthly — not a one-time project.

Numbers that
move

We don't report on vanity metrics. Every engagement is benchmarked against contribution margin, CAC efficiency, and operating income — the numbers that actually matter.
+34%
Conversion rate improvement
DTC apparel brand, $8M annual revenue. 6-week CRO sprint targeting checkout abandonment and PDP optimization.
Apparel · DTC · Shopify Plus
–41%
Reduction in CAC
Mid-market home goods brand. Rebuilt contribution margin model, reallocated paid media budget by channel profitability.
Home Goods · Mid-Market · $45M revenue
+18pt
Gross margin recovery
Beauty brand losing margin to discounting and returns. Rebuilt promo strategy and return policy, zero revenue sacrifice.
Beauty · DTC · $12M revenue
3.2×
ROAS improvement on paid
Supplement brand with scattered channel mix. Rebuilt paid strategy around contribution margin, not blended ROAS.
Health & Wellness · DTC · $6M revenue
$2.1M
Revenue recovered from CRO
Fashion retailer. Full funnel audit identified 14 high-impact friction points. 90-day testing program, no incremental spend.
Fashion · Multi-brand · $60M revenue
11wk
Average time to first win
From audit kickoff to first statistically significant test result — across all engagements in the past 24 months.
All clients · 2023–2025 average

What clients
say

We work with operators who think in numbers. They're demanding, data-driven, and not interested in presentations — just outcomes.
Finally someone who could explain our P&L back to us better than we could. The contribution margin framework they built is now how we make every acquisition decision.
SR
Sarah R.
VP Ecommerce, DTC Apparel Brand
The audit paid for itself before we signed the retainer. They found $400K in annualized revenue sitting in checkout friction we hadn't even noticed.
MK
Marcus K.
Director of Growth, Home Goods Co.
I've worked with agencies that optimized for clicks. Ecommerce Cure optimizes for margin. That difference shows up every single month in our P&L.
JP
Julia P.
Founder, Beauty Brand ($12M DTC)
Get started

Book your
free audit

Send us your URL. In 48 hours we'll send back a written breakdown of your top 3 revenue opportunities — no pitch deck, no upsell call. Just the diagnosis.

No commitment required. We'll follow up within 24 hours.

Questions we
get asked

What does the free audit actually cover? +
We review your analytics setup, funnel conversion rates, P&L structure, and paid media efficiency. You'll receive a written 3–5 page brief identifying your highest-impact opportunities, benchmarked against category averages. No slides, no fluff.
What size brands do you work with? +
We work with DTC brands doing $2M–$50M in annual revenue, primarily in health, wellness, and beauty. Past and current partners include brands like Derma-E, ClarityRx, Replenix, and ThinkSun, alongside multiple other 7- and 8-figure ecommerce operators in the health and wellness space. The free audit is available regardless of size.
How is this different from a CRO agency? +
Most CRO agencies optimize for conversion rate in isolation. We optimize for contribution margin — which means every test we run is evaluated on its impact to net revenue, gross profit, and operating income, not just CVR. A higher CVR that brings in low-AOV, high-return customers isn't a win.
Do you work on retainer or project basis? +
Both. One-time audits and 90-day sprints are available for brands that need a focused engagement. Ongoing retainers are for operators who want an embedded senior consultant running their ecommerce program month-to-month.
What platforms do you work with? +
Primarily Shopify and Shopify Plus — the majority of the brands we've worked with (including Derma-E, ClarityRx, Replenix, and ThinkSun) run on Shopify. Our P&L and strategy work is platform-agnostic, and we've worked across BigCommerce and custom stacks. The analytics stack varies by client: GA4, Klaviyo, Triple Whale, and Northbeam are common.