DTC Skincare & Wellness · CRO
30–50%
conversion rate lift
How Better Shopify UX, PDP Messaging, and CRO Testing Lifted Conversion Rates 30–50%
A conversion-focused ecommerce rebuild and testing program that turned Shopify storefronts into clearer, faster, more persuasive buying experiences.
Mineral Sunscreen & Wellness · SEO
+168%
organic traffic in 6 months YoY
How Technical SEO and Content Strategy Increased GoThink Organic Traffic 168% in 6 Months
A Shopify SEO growth program built around technical cleanup, keyword targeting, content structure, and commercial search intent.
DTC Ecommerce & Wellness · Lifecycle
+25% AOV
+50% CLTV
average order value and lifetime value lift
How Behavior-Based Lifecycle Automations Increased AOV 25% and CLTV 50%
A lifecycle marketing case study focused on using behavioral triggers, segmentation, and post-purchase journeys to increase customer value.
DTC Ecommerce Systems · Martech
Cleaner growth stack
across acquisition, conversion, retention, and support
How Ecommerce Platform Ownership Turned Shopify, Klaviyo, and Analytics Into a Cleaner Growth System
A systems-focused case study showing how ecommerce growth improves when Shopify, lifecycle, analytics, and support tools work from a clear operating map.
Healthcare Products Ecommerce · Founder/Operator
10× traffic
5× revenue
organic traffic and revenue growth
How a Lean Ecommerce Operation Grew Organic Traffic 10× and Revenue 5×
A founder/operator case study showing how hands-on SEO, content, email, operations, and conversion strategy can compound into meaningful ecommerce growth.
DTC Ecommerce & Marketing Ops · AI Workflows
–60%
manual content production time
How AI-Assisted Workflows Cut Content Production Time 60% Without Losing Brand Consistency
A marketing operations case study showing how AI tools can speed ecommerce content production when guided by human strategy, brand rules, and clear workflows.