How electricians can double their review velocity in 60 days.

Review velocity — how many reviews you collect per month, and how recent they are — quietly decides who wins electrical work in a given area. Google leans on it heavily for map-pack ranking, and homeowners lean on it even harder when they're choosing who to trust with their home's wiring. A profile that's actively growing signals a busy, trusted, established company. A profile that stopped two years ago signals the opposite, no matter how good the actual work is.

The good news for electricians is that this is one of the most fixable problems in the business. You don't need more jobs to fix it — you already do plenty of work that should be generating reviews and isn't. You need a system. Here's one you can run in 60 days.

Why electricians specifically leak reviews.

Electrical work has a structural disadvantage when it comes to reviews: the customer is usually relieved, not delighted. The panel gets upgraded, the outlet works again, the lights stop flickering — and the customer goes back to their day without thinking to leave a review, because nothing is wrong anymore. Compare that to a remodel or a landscape job the customer shows off to friends. Electrical work, done right, becomes invisible the moment it's finished.

That means the review almost never happens on its own. The customer was happy, would gladly leave five stars if asked, and simply never gets asked — or gets asked once, vaguely, in a way that's easy to forget. The reviews aren't missing because customers are unhappy. They're missing because no one closed the loop.

The 60-day system: ask everyone, the same way, at the right moment.

Doubling review velocity isn't about a clever trick. It's about doing one thing consistently that you're currently doing occasionally: asking every satisfied customer for a review, the same way, right after the job, with a path so easy it takes them ten seconds.

The moment matters more than anything. The best time to ask is right at completion, when the tech is still on site and the customer is visibly relieved that the problem is solved. A simple, human ask from the person who did the work — "If you were happy with how this went, a quick Google review really helps us out, I'll text you the link right now" — converts far better than an email that lands three days later. The second-best time is a same-day follow-up text with a direct link to your Google review page.

Three pieces make the system work, and all three have to be in place:

1. A direct review link, not "look us up on Google." Every step you add between the ask and the review costs you a chunk of conversions. A short link or QR code that opens straight to your review form removes the friction. Asking a customer to search for you, find the right listing, and figure out where to click loses most of them.

2. A trigger that fires on every completed job. The ask can't depend on whether a tech remembered. Tie the review request to job completion in whatever system you use — a text that goes out automatically when a job is marked done, or a fixed step in the closeout the tech runs every time. Consistency is the whole game; an ask that happens 90% of the time produces several times more reviews than one that happens 30% of the time.

3. One gentle reminder. Plenty of customers mean to leave a review and forget. A single follow-up a day or two later — "No worries if you're busy, here's that link again if you have a minute" — recovers a meaningful share without being annoying. One reminder, not five.

This is the same machinery behind any real review generation system — applied to a trade where the customer's relief fades fast and the ask has to be deliberate.

The math on doubling velocity.

Say you complete 40 jobs a month and currently collect 4 reviews — a 10% capture rate, which is typical when there's no system. Getting that to 20% with a consistent ask and a direct link isn't ambitious; it's just doing what you should already be doing. That's 8 reviews a month instead of 4. Over 60 days, you've added more recent reviews than the company collected in the prior year, and the profile flips from "stale" to "clearly active."

That shift compounds. More recent reviews lift your map-pack ranking, which puts you in front of more searchers, which produces more calls, more jobs, and more reviews. The companies that dominate local electrical work usually aren't better electricians. They just turned the review flywheel on and never turned it off.

What not to do.

Don't buy reviews, don't gate them (asking only happy customers privately before sending them to Google is against Google's policy and increasingly detectable), and don't offer payment or discounts in exchange — that violates Google's terms and can get your reviews removed or your profile flagged. The system above works precisely because it's just consistent, honest asking. You have the happy customers already. You're only fixing the part where you forget to ask.

Why owners don't get to it.

Because review systems are nobody's job. The owner is on the tools or running the schedule; there's no one whose role is to make sure every job ends with an ask and a link, to send the reminder, and to keep the profile growing month over month. So it gets done sporadically, the velocity stays flat, and the profile slowly goes stale while the work stays excellent. It's a small, ongoing operational function — which is exactly the kind of thing that falls through the cracks in a busy shop and is straightforward to hand off.

What's a stale profile costing you?

If you serve the LA Westside — Westchester, El Segundo, Playa Vista, Culver City — you're competing in a dense market where homeowners choose almost entirely on what they see at a glance in search, and reviews are the biggest thing they see. The Lead Leakage Calculator helps you estimate the jobs a thin profile is quietly costing you each month. If the number's meaningful, the Revenue Recovery Audit sets up the full review system — the trigger, the link, the reminder — alongside the rest of your local visibility.